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    The Downside of Popularity: How This Company Dealt With Overnight Success

    When a menswear rental startup unexpectedly took off and sold out of its entire stock, its founders were forced to tackle a crippling supply-chain issue -- and angry customers.
    by Nikita Richardson May 01, 2017 2 minutes
    The Black Tux tuxedo is not your average rental rig.

    Most new business owners worry about getting customers through the door. Not Andrew Blackmon, co-founder of online tuxedo rental service The Black Tux. He was worried about getting trampled by them.

    When The Black Tux launched in June 2013 -- born out of Blackmon’s own “terrible” wedding experience with the tuxedo rental industry magazine gave The Black Tux a , triggering a surge in . Overnight, they sold out for the entire fall wedding season. And the orders kept coming.

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