Inc.

THE SMARTEST MONEY ADVICE I EVER GOT

When to spend it, when to save it, and how to ask for it: Bobbi Brown, Max Levchin, Daymond John, and 19 other founders pass along the financial wisdom that led to their success

TONI KO THOUGHT SHE WAS ON TOP of her company’s finances. Then she woke up one morning in 2016 to find half a million pairs of extra sunglasses staring her in the face.

The founder and CEO of Los Angeles sunglasses company Perverse was by then an experienced—and successful—entrepreneur, having sold her previous company, NYX Cosmetics, to L’Oréal in 2014 for an estimated

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