The Atlantic

How the Hippies Hijacked Vinyl

Originally, records were the province of classical-music fans. The Beatles changed that.
Source: AP

This week brings another Beatles-related 50th anniversary, and arguably the grooviest of them all: The release of Sgt. Pepper’s Lonely Hearts Club Band. It landed, for reasons that remain mysterious to me, on June 1, 1967 in England, and June 3 in the United States. Maybe that’s just how trans-Atlantic shipping worked in those days, or maybe the lads wanted to give the mother country a wee head start. In any case, land it did, and, as the cliché goes, everything changed.

A hundred thousand paeans—and , by Richard Goldstein in , back before the paper of record was in the habit of regularly reviewing rock records—have been written about the album. The world doesn’t need another one. What I think the world may need, however, at this point in history, is a tribute to the form—to the physical thing itself. I was born in 1960, and as such I witnessed a lot as I sprouted toward puberty: the first war brought into American living rooms every night via television; those first post-Kennedy shared cultural moments, everyone watching Archie Bunker, Olga Korbut, and the moon landing in real time; and the primordial expansion of the commercial and cultural ganglia that bound Americans together as a nation of ravenous consumers, from cable television to the proliferation of the chain stores that seemed so novel

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic5 min readAmerican Government
What Nikki Haley Is Trying to Prove
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Nikki Haley faces terrible odds in her home state of
The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president
The Atlantic5 min readSocial History
The Pro-life Movement’s Not-So-Secret Plan for Trump
Sign up for The Decision, a newsletter featuring our 2024 election coverage. Donald Trump has made no secret of the fact that he regards his party’s position on reproductive rights as a political liability. He blamed the “abortion issue” for his part

Related Books & Audiobooks