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  • The Atlantic

    Why the ‘End of TV’ Is Great for Facebook and Google

    If the dynamic tech duo could go back in time and design the perfect ally to push advertising from TV to mobile phones, it would look exactly like Netflix.
    by Derek Thompson Jun 02, 2017 2 minutes
    Source: Mike Segar / Reuters

    Facebook and Google are in completely different businesses from Netflix. They are essentially advertising companies that are largely platforms for content that they don’t own. Netflix, on the other hand, is spending $6 billion a year to buy its own content, and it doesn’t show ads to its viewers.

    But zooming out to consider the full scope of the media landscape, this tech triumvirate is surprisingly interrelated, as one of tech and media trends. In many ways, the Netflix revolution in TV has created the perfect conditions for Facebook and Google’s extraordinary growth in mobile.

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