How I created a billion-dollar company
Michael Dubin | Dollar Shave Club → Men’s toiletries
Michael Dubin conjured Dollar Shave Club initially as a way to help a friend’s father offload a surplus supply of razors. The idea was good; the marketing, genius. Propelled by an insanely viral YouTube spot featuring Dubin and his dry wit, the company took in more than $3.5 million in revenue in 2012. Sales topped $225 million by the time Unilever bought DSC, for a reported $1 billion, in 2016.
I HAVE A BACKGROUND in media, marketing, and brand development—and I did improv training with the Upright Citizens Brigade for eight years. So I did the bulk of Dollar Shave Club’s creative work in the beginning. I wrote the script for that first video spot, and a friend of
