Fortune

ON MESSAGE, OFF TARGET

The world is eager to adopt startup-style business practices. But what if they’re wrong?

WHEN ENTERING an unfamiliar society, it is wise to learn the local customs, the unspoken rules, and the names of its heroes, villains, and gods.

The same rule applies to Startup Land. To an outsider, the world of venture-backed startups might feel impenetrable. But don’t despair: The Internet is littered with free

You're reading a preview, sign up to read more.

More from Fortune

Fortune14 min read
The Fall And Rise Of VR
Virtual reality has been the next new thing for five years and counting. Clunky headsets, a dearth of content, and lack of consumer interest have caused VR to stall. Can this much-hyped technology finally get real?
Fortune4 min readPolitics
The Dilemma Of ‘Green China Inc.’
U.S. businesses can profit from China’s clean-energy boom—if trade tensions don’t disrupt their flow.
Fortune4 min read
Equal To The Task
Leah Busque made outsourcing small jobs and errands easy by creating TaskRabbit. Here’s how she built the web platform that helped spawn the gig economy.