NPR

Recruiters Use 'Geofencing' To Target Potential Hires Where They Live And Work

Geofencing sets up virtual boundaries to enable tracking of mobile devices in an area. It can be used to send coupons to customers. Now some employers are using it to target and recruit workers.
Companies are trying geofencing, which uses GPS and radio frequency identification to set up a virtual, wireless perimeter so that cellphone users in that area receive messages or advertisements on their phones. Source: Rawpixel

Carol McDaniel has a perennial challenge: Attracting highly specialized acute-care certified neonatal nurse practitioners to come work for Johns Hopkins All Children's Hospital in St. Petersburg, Fla.

They are "always in short supply, high demand, and [it is a] very, very small group of people," says McDaniel, the hospital's recruitment director.

So, about six months ago, McDaniel says, the hospital started using a new recruitment tactic: It buys lists of potential

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