NPR

Pairing Wine And Weed: Is It A California Dream Or Nightmare?

Cannabis entrepreneurs hope to capitalize on the state's wine tourism industry by melding marijuana with meals and snagging some fertile land. But many winemakers are taking a wait-and-see approach.
Proponents of the emerging pot-for-pleasure industry want to grab a share of the nearly $2 billion tourism business in Sonoma County with events like dinners that incorporate marijuana.

In the epicurean world, Northern California is famous for two intoxicants — wine and weed. With recreational marijuana about to be legal in the Golden State, some cannabis entrepreneurs are looking to the wine industry as a model.

On the elegant terrace of a winery overlooking the vineyard-covered hills of Sonoma County, north of San Francisco, a dozen invited guests are sipping pinot noir, nibbling hors d'oeuvres and taking hits off a water pipe.

They have come for a farm-to-table meal of kale salad, roasted vegetables and grilled flatiron steak paired with wine and certain types of

You’re reading a preview, subscribe to read more.

More from NPR

NPR6 min read
Neoliberal Economics: The Road To Freedom Or Authoritarianism?
Nobel-winning economist Joseph Stiglitz's new book argues the road to tyranny is paved not by too much, but by too little government.
NPR3 min read
'Long Island' Renders Bare The Universality Of Longing
In a heartrending follow-up to his beloved 2009 novel, Brooklyn, Colm Tóibín handles uncertainties and moral conundrums with exquisite delicacy, zigzagging through time to a devastating climax.
NPR2 min readAmerican Government
TikTok Sues Federal Government Over Free Speech; U.S. Pauses An Israel Bomb Shipment
TikTok is challenging a new law that would ban the app if it doesn't find a buyer, citing free speech supression. The U.S. paused a shipment of bombs to Israel over fears they could be used in Rafah.

Related Books & Audiobooks