Bloomberg Businessweek

Where Dead Celebrities Go to Live

“This will be the biggest year that Elvis has had in a decade,” says Authentic’s Salter

• Authentic Brands has built a business managing the legacies of Elvis Presley, Marilyn Monroe, and Muhammad Ali

In April, Shannon Gagliardi, a 48-year-old nurse practitioner from Louisville, took the vacation of a lifetime. She’s a fan of Elvis Presley and still considers missing a 1976 New Year’s Eve concert by the King in Pittsburgh one of the biggest regrets of her life—even though she was only 6 at the time. So it was a dream come true when she stayed three nights at the Guest House at Graceland with her sister, brother, niece, and grandniece. Missing from the family pilgrimage to Elvis’s storied estate in Memphis: Gagliardi’s 17-year-old daughter, who didn’t know what Graceland was.

The range of a mother’s and daughter’s excitement about

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