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On Instagram, plastic surgery promotions aren’t always what they seem

A potential risk in user-driven photo advertising is the difficulty in discerning quality plastic surgery providers from uncertified or unscrupulous ones.

Instagram is increasingly being used as an advertising platform for people and companies hawking medications, supplements, and even so-called “detox” teas. Occasionally, those advertisements cross the line; in 2015, the FDA warned one company about Kim Kardashian’s Instagram posts promoting its drug to treat morning sickness.

But findings in a new paper reveal another potential risk in user-driven photo advertising — a difficulty in discerning quality plastic surgery providers from uncertified or unscrupulous ones.

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