Inc.

BE SMART ABOUT BEING CHARITABLE

Giving back can be a great experience. But don’t get punished doing a good deed

BRYAN ZMIJEWSKI DISCOVERED shortly after he launched Zurb, a digital design firm in Campbell, California, that his company’s pro bono efforts were being stymied by red tape. His solution? A dynamic blitz of volunteerism called Zurb Wired, an annual project that has employees help a Bay Area non-profit build a marketing campaign over a dizzying 24-hour period. (Last year it was Life Services Alternatives, which buys homes for people with disabilities.) Zurb churns out websites, posters, signage, and blog and YouTube posts. “Prioritize your expertise so you can significantly increase your impact on

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