With iPhone 8 and iPhone X, Apple creates another tier of luxury
by By Tracey Lien, Los Angeles Times
Sep 12, 2017
3 minutes
CUPERTINO, Calif. - Do you want the newest iPhone, or the best iPhone?
Those two things are typically one and the same, with Apple's latest phone being sleeker, shinier and more powerful than those that came before it. But with the announcement of the iPhone 8 and the iPhone X on Tuesday, Apple has created a tiered system: two phones, equally new, one of which is undoubtedly more powerful than earlier models, and another even more powerful than that.
It's a strategy that may
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