Los Angeles Times

The hardest job in tech? Convincing startups to move to Sacramento

Cynthia Carrillo knows the numbers.

30: The number of meetings she might do in a month with startups and venture capitalists.

3: The average number of times she has to talk to someone to persuade them to visit Sacramento.

200: The number of companies she'd like to persuade over 10 years to relocate from the San Francisco Bay Area to California's capital.

And 6, the number that shows how much further she has to go. That's the number of San Francisco and Silicon Valley tech firms that have made the move.

Carrillo is the Bay Area regional director of the Greater Sacramento Economic Council. At any other point in time, an attempt to get techies to build companies in a sleepy city better known as a pit stop on the way to Tahoe than a tech hub may have seemed like a joke. But as the Bay Area's cost of living soars, leading to an exodus of workers seeking a more affordable quality of

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