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    Turning players into billboards

    by By Andrew Heisel, Los Angeles Times Oct 02, 2017 3 minutes

    In the early days of professional American basketball, players ran around the court with jerseys bearing names like the Firestone Non-Skids and the General Electrics. They were glorified billboards for team sponsors. As the game grew more popular, the billboard jerseys went away. Not long after the NBA formed in 1946, team uniforms bore only numbers, cities and the team names we would come to love and hate - Lakers, Celtics, etc. A successful league was above tacky advertising.

    Today, the average NBA franchise is worth $1.36 billion, and average operating profits are at a record

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