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'Genius Grant' Winner Used A Soap Opera To Prove A Point About Prejudice

Betsy Levy Paluck is a newly minted MacArthur fellow. Her research in Rwanda looked at how people become more tolerant.
Betsy Levy Paluck is a psychology professor at Princeton University. She ran a year-long experiment in Rwanda to see whether radio soap operas could be used to reduce prejudice.

What will it take for the people of this world to drop their prejudices, to move past intolerance — and just get along?

That's a question Princeton psychologist Betsy Levy Paluck — one of the 24 MacArthur Fellows announced on Wednesday — has dedicated her career to answering.

Back in 2002, when Paluck was a graduate student at Yale University, her adviser asked: "What does psychology say about how to reduce prejudice and conflict?" She and her adviser were teaching a class about hate speech and political intolerance, and he wanted to give students examples of ways to counteract those things.

Paluck searched and

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