Kellogg buys RXBar for $600 million
by Robert Channick, Chicago Tribune
Oct 06, 2017
2 minutes
CHICAGO - Four years after launching in a suburban Chicago basement, RXBar, maker of a fast-growing line of protein bars, is being sold to Kellogg Co. for $600 million.
The sale, expected to close in November, will add a trending brand to Kellogg's snack portfolio while allowing Chicago-based RXBar to continue its rapid expansion, executives said Friday.
"We'll remain as a stand-alone business within Kellogg
You’re reading a preview, subscribe to read more.
Start your free 30 days