Your site is your front door for many of your customers. If old-school web design is holding yours back, follow these tips to make it inviting again

JOEY RUBIN, A PARTNER IN the Los Angeles restaurant Neighbor, had a website for his business. But he realized it wasn’t enough. He wanted something unique, something that better mimicked his carefully thought-out brick-and-mortar operation and offered more freedom to showcase images. So he hired design firm Original Thought to come up with a new one. “We built the brand, the restaurant, the interior, the kitchen, the staff,” Rubin says. “We had to build an original site, too.”

His experience is familiar to many founders. By now, if you have a business, you have

You're reading a preview, sign up to read more.

More from Inc.

Inc.1 min readPsychology
Pear Therapeutics
Nearly a decade ago, Corey McCann, a PhD-MD and McKinsey wonk turned serial entrepreneur, was intrigued by the formative concept of software-as-a-drug: a prescription program that collects data and helps modify behavior to heal patients. The thing wa
Inc.13 min read
Can Any Company Be A Tech Company?
The profitable salad chain Sweetgreen was on track to IPO. So why did its founders decide to pivot to tech?
Inc.1 min read
Hearing an ensemble perform Beethoven’s Große Fuge, Op. 133, in a neighbor’s basement was so moving that Sam Bodkin pledged to expand listenership of chamber music. When he moved back home to suburban Boston after graduating from Columbia University