Business Today

Old and Shopping

Seniority provides products curated for senior citizens so that they do not have to depend on anybody

For 67 year old retired banker K.H. Krishna Murti and his 63 year old teacher wife Vidya Krishna Murti, life after retirement has been quite pleasant. "We are thoroughly enjoying life on our own," says the couple. One reason is the daily living aids they have bought from Seniority, the RPG Ventures company that sells products for senior citizens. "Its products have enhanced the quality of our lives. We need to look no further for assisted living aids and leisure accessories," says Vidya.

Till a few years ago, retirement spelt the end of active life. It meant moving in with children, often compromising on desires, even health, and being dependant on others for recreation. But things are different today. With more spending power, increase

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