Fashion that is genuinely handmade, conscious of its impact on air, water and land
A full new generation of designers and brands in India has embraced the concept and is creating sustainable fashion for a discerning consumer.
Anirudh and Ishanee, new age designers from Delhi, collaborated with Bherulal Chhipa, a master craftsman and his sons from Akola, a village in Rajasthan, and together they mindfully designed an exclusive collection in natural colours using the heritage handicraft of India, Dabu. Their label Poochki attracts the young, affluent fashion conscious who are looking for modern styles. Maithili Ahluwalia of Bungalow Eight who travels across
