The Atlantic

Google's Profits Are Exploding Because the Web Is Massive

The company's global ad business is now larger than that of Facebook, Alibaba, Baidu, Twitter, Amazon and Snap, combined.
Source: Mike Blake / Reuters

Alphabet, the parent company of Google, just announced one of the most impressive earnings reports in tech history. In the midst of a rough news cycle for the company—with concerns about false stories appearing in search results and a huge antitrust fine from the European Union—Alphabet announced that its quarterly profits surged by 33 percent in the last quarter.

Home to the largest advertising firm ever assembled, Alphabet is the second most valuable. This quarter’s profit margin was its highest in almost five years, and the company has notched double-digit growth in sales in 15 consecutive quarters.

You're reading a preview, sign up to read more.

More from The Atlantic

The Atlantic7 min readSociety
When Abuse Victims Commit Crimes
New laws in New York and elsewhere could keep women out of prison for crimes against their abusers.
The Atlantic5 min read
The Complicated Cliché of ‘Bran the Broken’
Game of Thrones, which always commented on the social effects of disability, ended by selling its final twist as inspirational.
The Atlantic5 min readPsychology
End the Plague of Secret Parenting
If mothers and fathers speak openly about child-care obligations, their colleagues will adapt.