With ACA Plans A Tougher Sell, Insurers Bring On The Puppies
The federal government has all but dropped out of marketing the Affordable Care Act, so states, corporations and private groups are stepping up. Some are going cute, while others get serious.
Can a puppy video get you to buy health insurance through the Affordable Care Act exchanges? Florida Blue, a major insurer in that state, hopes the answer is yes.
"It's hard to resist puppies, right? Let's just be honest," says Penny Shaffer, the insurer's South Florida regional market president, who talked to WLRN's Sammy Mack. In, puppies tumble while the announcer pitches, in Spanish, affordable plans and personalized service.
