Bloomberg Businessweek

Interview Jeff Koons

The creator of some of the world’s priciest art talks about satisfying his public and how excitement affects value

Your recent collaboration with Louis Vuitton is going gangbusters.

When the opportunity to work with Louis Vuitton came about, I thought, This is the perfect company: It has tremendous resources, it understands aesthetics, and it’s used to communicating to people through materialism.

As in, people who buy purses are materialistic?

When I say that I

You're reading a preview, sign up to read more.

More from Bloomberg Businessweek

Bloomberg Businessweek2 min read
A Winning Bronze Finish
In 1988 watch designer Gérald Genta—the mastermind of Audemars Piguet’s Royal Oak and Patek Philippe’s Nautilus—unveiled the Gefica under his own company shingle. Eschewing a case of fancy gold or cheaper stainless steel, Genta chose bronze. It wasn’
Bloomberg Businessweek2 min read
In Brief
• The trade war between the U.S. and China escalated. The Trump administration slapped higher duties on $200 billion of imports from China, which retaliated by raising duties on about $60 billion in U.S. goods, defying a call from Trump for restrain
Bloomberg Businessweek3 min read
Monetizing Eden
Guyana is showing the rest of the world a way to preserve rainforests and still make money from them