Right on the button

The domestic made to measure market caters to the Indian man who is busy, discerning and informed; a consumer who has a taste for luxury but looks beyond flaunting labels. A shirt today is more than just perfectly tailored; it is a reflection not only of great craftsmanship, but a sartorial embodiment of its owner's personality. From minimalist to socially conscious, comic prints to Indus Valley inspired patterns, India's homegrown shirting companies have something for everyone. And with seamlessly digitised operations, they deliver on convenience just as proficiently as they do on quality.

Tailor made tales

Andamen

Satvika and Siddharth Suri, 31, Delhi

"We are very romantic about India and passionate about luxury and craftsmanship," says Satvika Suri, who founded Andamen armed with an MBA from the Indian School of Business, Hyderabad, along with her husband Siddharth, who also holds an MBA degree from the Wharton School of Business. The latter wanted to launch a men's fashion brand which leverages India's rich