Bloomberg Businessweek

The Cutoff

The barman who founded Manhattan’s PDT speak-easy has a message: We’re drinking too much.

In the mid-aughts, America was on the tail end of its obsession with the Cosmopolitan and on the cusp of a classic cocktail renaissance. The country was reacquainting itself with the gin martini and the Old-Fashioned, drinks in heavy rotation on the hit TV series Mad Men, which premiered in 2007.

That same year, I opened a speak-easy-style bar in the East Village called PDT (short for “Please Don’t Tell”). And then the global financial markets crashed. As the

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