India Today

Is sari becoming an aspirational symbol?

A sign of both modernity and tradition, in the hands of designers today, the sari is becoming an aspirational symbol too.

Delhi based designer David Abraham, one half of the Abraham & Thakore label, says he remembers his Syrian Christian grandmother changing out of her white chatta munda into richly coloured Kanjeevarams on special occasions. "I remember in particular a beautiful sapphire blue sari with a self border that she would wear," he says. It was the question of identity that made him experiment with the sari cut it, style it, reinvent it. For Abraham & Thakore, who have made both stitched and unstitched versions of the sari, it is a long piece of untouched fabric, which could represent a regional culture, could be a uniform for work, or even a metaphor for steamy sex.

And as the fashion weeks enter another Autumn/ Winter cycle, more saris, draped in unconventional ways, are expected on the runways. Identity is an important question in today's age where high street fashion brands like Zara and H&M are making the world a place of homogenised identities. So a culturally significant clothing like the sari is back in the urban closet with a bang.

Recently, the sari's emergence as the new fashion statement was unfairly described as nationalistic promotion in a piece by Asgar Qadri in The New York Times: "...the Banarasi sari, the traditional

You’re reading a preview, subscribe to read more.

More from India Today

India Today2 min read
ISpy
The Green Collective is a brand that is all about artisanal craftsmanship with a touch of northeastern heritage. Featured here is the Dharini Tray, a modern spin on traditional cane or rattan trays. The piece is finished with a coating of clear varni
India Today1 min readSmall Business & Entrepreneurs
A Leg-up For Start-ups
It was in Singapore during her graduation days that Gagana Ganesh hit upon her business idea. Over the next two and a half years, she did stints at software firm Zoho and edtech start-up Unacademy before setting up her venture, Grab Me, a packaged fo
India Today6 min read
Rumblings In The Mahayuti
TWO IS COMPANY AND THREE A CROWD, they say. It is something the three-party ‘Mahayuti’ in Maharashtra is discovering, as pulls and pressures within the grand alliance of the Bharatiya Janata Party (BJP), the Shinde faction of the Shiv Sena and the Aj

Related Books & Audiobooks