The New York Times

I Grew Up Around Korean Beauty Products. Americans, You've Been Had.


I admit it: I use Korean snail slime face serum. It’s purported to contain anti-aging properties. I have no opinion as to whether snails are particularly young-looking, but my experience is that their excretions do work on humans. That aside, as someone who grew up among Korean beauty products, I find the world’s sudden fascination with Korean skin care, and its now-famous 12-step regimen, to be comical.

Dozens of articles in the Western press claim that Korean beauty innovation is 10 years ahead of the rest of the world. So … in beauty terms, South Korea is in

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