RETHINKING RETAIL
As e-commerce continues to show double-digit year-over-year growth in the multitrillion-dollar U.S. retail market, two notable figures in the space—Jet.com cofounder and Walmart e-commerce CEO Marc Lore and Fabletics cofounder Kate Hudson—share with Fast Company’s Robert Safian why being a digitally native company offers a leg up.
It’s a challenging time for retailers. Do digitally native brands have an advantage?
MARC LORE: I think that digitally native brands are the future. Having that direct connection to the customer is very important. Millennial shoppers want to not only buy the product but know where the product’s made, the environmental position of the company, the social impact that the company’s making. And then when you look at the margin structure where you can sell to the entire country from one location, it
