'Follow Your Customer'
Sifting through each order tells you all about customer behaviour, trends and the larger story at play.
by BT Guest Columnist
Dec 23, 2017
2 minutes
This is a habit I picked up from the very first days of Nykaa. The orders were in double digits, and it was not difficult to browse through each one, looking at the product selection, understanding the geographic market and trying to get a hint of the personality. For me,
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