Yoga Journal

Mind your business

Source: Mentor Baron Baptiste (pictured here with student Dina Rudick) shares leadership tips for studio owners. 

Brie Galicinao and Alysia Hendricks are on the cusp of opening a yoga studio in Santa Barbara, California, but setting up all the business details has been challenging.

“Just getting started was tough—finally visiting a bank with our financials, submitting a letter of intent on a lease, looking into copyrighting, and contacting contractors and equipment providers,” says Galicinao. “Even researching and looking at spaces for the studio took us a whole year.” (As of press time, they’re still in lease negotiations with a goal of opening by April 2018.) Galicinao and Hendricks are Yoga Medicine teachers trained by Tiffany Cruikshank, certified personal trainers through the National Academy of Sports Medicine, and softball coaches at University of California–Santa Barbara. They’ve both wanted to open their own yoga studio for years, but the idea became more appealing after they each used yoga to recover from head injuries (softballs are not exactly soft).

Two years ago, Hendricks was pitching in a batting cage when a line drive ricocheted off the cage and smacked her on the forehead. She was diagnosed with a concussion and later post-concussion syndrome, suffering debilitating symptoms that persisted for months. “I had severe daily headaches, nausea, vertigo, and slow cognitive functioning,” Hendricks says, “I think the toughest part was having no guidance for how to get better and no timeline for my recovery. Doctors were limited with their resources, insurance companies wanted objective medical evidence or test results, and my friends didn’t realize how much I was suffering because they couldn’t visibly see anything wrong with me.” Hendricks, a dedicated yogi, started a post-injury routine with some breathing exercises and a couple of seated postures, slowly building back up to an hour-long practice. “Yoga was the only physical activity I could do for six months,” she says. “I was able to breathe into spaces where I was holding a lot of tension, slow my heart rate, and reduce the pain of my headaches,” she says. “Pranayama in particular gave me a starting point, or reset, and helped me be OK with the

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