Not much to like if Facebook job ads ignore older workers
by Robert Reed, Chicago Tribune
Jan 03, 2018
2 minutes
Older job seekers, who often have a tough time finding employment, now face another painful reality: Social media isn't their work buddy.
Dozens of companies are recruiting workers with ads on Facebook that use "age-based" microtargeting - a system designed to connect clients to millennial job prospects.
But this hyper-focused approach has a dark side: It can prevent older job hunters from getting equal access
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