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  • Los Angeles Times

    Mattel posts a loss, and its years-long slump could deepen with Toys R Us closures

    by James F. Peltz, Los Angeles Times Feb 01, 2018 5 minutes

    LOS ANGELES - Denny Hamlin, a top driver in NASCAR racing, recently celebrated his daughter's fifth birthday by having a pink limousine take her and her friends to an American Girl store in Charlotte, N.C., where they picked out their favorite dolls.

    If only Mattel Inc. - which owns American Girl, the iconic Barbie line of dolls and other popular toy brands - could spark that level of interest among more parents and kids.

    The El Segundo toy giant has suffered a steady drop in sales and profit in recent years, and the situation deteriorated even more than analysts had expected in the fourth quarter of 2017, which included the crucial holiday period, Mattel's earnings report showed Thursday.

    It might even get worse in the

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