High-End London Restaurant Launches Uber-Style Pricing Model
Bob Bob Ricard, the luxury London restaurant, is one of the first to try cutting 25 percent off menu prices during off-peak times to attract more budget-minded customers. And it seems to be working.
If you've ever tried to catch an Uber on a rainy day during rush hour or after the ball drops on New Year's Eve, you're familiar with dynamic pricing. That's when the price of a ride costs more or less depending on the demand for drivers.
The pricing strategy
