Where Did All the Advertising Jobs Go?
For the first time on record, the number of people working in the industry is declining during an economic expansion.
They are everywhere. Singing jingles in living rooms. Lining phone screens. Inhabiting the voices of podcast hosts. Looming like Dr. T.J. Eckleburg from highway billboards. They are ads.
But while the work of stealing attention might seem infinitely employable, something strange is happening behind the scenes of America’s most inescapable industry. For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government data.
Anyone following the in the media industry in the
