Bloomberg Businessweek

Forget Cord Cutters. QVC Lives On

The king of cable home shopping wants to become the Netflix of retailing
On the set of one of QVC’s studios in Pennsylvania

Standing next to a clothing rack on a TV studio set in West Chester, Pa., Pat James-Dementri, a host on home shopping channel QVC, urges viewers not to wait to buy a blouse and tank top set. Order now, she says, and get 30 percent off. Then she translates the price into the channel’s signature math: “Three easy pays of $16.66.” That folksy, old-school style of selling, used by the company since its founding in 1986, is burned into the memories

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