NPR

Google To Block 'Annoying' Online Ads That Fail To Make The Grade

Starting today, Google will award ads a "passing," "warning" and "failing" designation and block some of the most annoying, including pop-ups and auto-playing videos.

Tired of annoying online ads? There could be some relief starting Thursday, if you're one of the vast majority of people who use Google Chrome as your default browser.

Google is launching a built-in blocker in Chrome that is designed to filter out ads it. Pop-up ads? Check. Auto-playing video ads? Yep. Large sticky ads? You know, the ones that stay on your screen even as you try to scroll past them. Those are on the blacklist, too.

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