Bloomberg Businessweek

Taking the Sex Out Of Sports in Europe

Groups from Formula One racing to pro darts have a #MeToo moment

They’re known as grid girls, walk-on girls, or ring card girls—the attractive, often scantily clad young women hired to work on the sidelines and podiums at male-dominated sporting events. Now many of them are out of a job, as European sports are having a #MeToo moment.

“This custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said Sean Bratches, managing director

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