NPR

Eureka! California-Grown Coffee Is Becoming The State's Next Gold Mine

Sure, a cup of California-grown coffee sells for about $18 a cup, but people are buying it. The niche industry is booming with no signs of slowing, and the state's farmers still can't meet demand.
Coffee cherries are harvested at Good Land Organics, a farm in Goleta, Calif.

In most coffee shops, you can choose a cup of joe brewed with beans from countries like Ethiopia, Colombia, Costa Rica and Yemen. Now, a new crop of coffee growers is working to get coffee brewed from California-grown beans included on those menus.

When Mark Gaskell moved to California after working in coffee-growing regions in Central America, he noticed coffee plants growing in gardens and wondered if large-scale production was an option.

In 2001, Gaskell, farm advisor for the University of to help with trials, hoping coffee could be a valuable niche crop to help sustain small farms.

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