Inc.

Raising the Bar

Peter Rahal started RxBar, a protein-bar company known for its sleek, minimalist packaging, in 2012. Five years later, he and co-founder Jared Smith sold their startup to Kellogg for $600 million.
GOING IN-HOUSE Rahal, 31, is CEO of the Chicago-based RxBar, now a Kellogg subsidiary.

Why did you start a food business?

My father’s family is in the juice-concentrate business and my mother’s is in juice manufacturing. Both sides are Lebanese, and my parents were set up at my uncle’s funeral. I tried to get a job in

You're reading a preview, sign up to read more.

More from Inc.

Inc.13 min read
Can Any Company Be A Tech Company?
The profitable salad chain Sweetgreen was on track to IPO. So why did its founders decide to pivot to tech?
Inc.1 min read
Solidia Technologies
The world’s most ubiquitous manmade material is also one of the atmosphere’s arch foes: Between 4 and 7 percent of all global greenhouse gas emissions come from cement production. A decade ago, Rutgers materials scientists Vahit Atakan and Rik Riman
Inc.1 min read
Groupmuse
Hearing an ensemble perform Beethoven’s Große Fuge, Op. 133, in a neighbor’s basement was so moving that Sam Bodkin pledged to expand listenership of chamber music. When he moved back home to suburban Boston after graduating from Columbia University