Maxim

ELEMENTAL DESIGN

Aether’s two L.A.-based founders applied a clean, modern design to outdoor wear

hough Aether cofounder Palmer West has been a religious skier for decades, he’s never loved the overly branded, neon wares found at most outdoor stores. “You’re sort of forced to dress like a teenager,” laments

You're reading a preview, sign up to read more.

More from Maxim

Maxim5 min read
THE KING of CONTENT
When considering the pantheon of entrepreneurial titans, we often find that an individual’s success was due to their brilliance and superior understanding of a specific field or industry, and the development of new markets as technology advances. Whe
Maxim5 min read
Smoke On The Water
As the graphite grey Cigarette Racing 41’ AMG Carbon Edition pulls away from the dock, captain Bud Lorow engages the engines. Shifting the center console boat into gear, a shudder coils through the fiberglass and carbon fiber composite hull — portend
Maxim7 min read
Bahamian RHAPSODY
By air and sea, via superyacht, private jet or the more prosaic cruise ship, the number of visitors alighting in the Bahamas is growing at a staggering pace. The archipelago saw its highest number of international arrivals ever in 2018. And yet the m