The Guardian

'Looks good enough to eat': inside the home of Japan's fake food industry

The town of Gujo Hachiman is the centre of the replica food industry now worth an estimated $90m
This picture taken on January 18, 2017 shows Noriyuki Mishima, a craftsman at Fake Food Hatanaka, spraying paint on a plastic food replica that restaurants across Japan put in their display windows to lure hungry crowds, at the company's studio in Tokorozawa, a suburb of Tokyo. They may look good enough to eat, but Japan's mouthwatering food replicas are only for show as restaurateurs compete for the attention of hungry customers. / AFP PHOTO / TORU YAMANAKA / TO GO WITH AFP STORY JAPAN-FOOD-LIFESTYLE-CULTURE,FEATURE BY KARYN NISHIMURA-POUPEE / Getty Images

With a gentle swish through hot water, and some deft tearing and shaping, Kurumi Kono turns a rectangular sheet of white and green wax into what, improbably, is quickly coming to resemble an iceberg lettuce.

Kono makes it look deceptively easy. “Place it in your hands and pull out the edges like this,” she says. “Then roll the remaining wax into a ball to make a small lettuce. Place it onto your hand and, starting

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian4 min read
‘Perfect Linearity’: Why Botticelli’s Drawing Abilities Remain One-of-a-kind
Throughout the Renaissance, drawings became an integral part of the massive paintings and frescoes that have long been associated with that period. Among other things, they were a way for artists to get a feel for how to arrange the space of a compos
The Guardian7 min read
Gwyneth Paltrow: Is Her Life A Work Of Performance Art?
Ripping to shreds Gwyneth Paltrow’s Goop gift list has been a media preoccupation for years now, to the point that the website even titles it, “The ridiculous but awesome gift guide”. Still, even those not driven by well-documented animus towards Pal
The Guardian8 min read
PinkPantheress: ‘I Don’t Think I’m Very Brandable. I Dress Weird. I’m Shy’
PinkPantheress no longer cares what people think of her. When she released her lo-fi breakout tracks Break it Off and Pain on TikTok in early 2021, aged just 19, she did so anonymously, partly out of fear of being judged. Now, almost three years late

Related