The New York Times

Women, Booze and the Vote

THE APPROPRIATION OF A FEMINIST THEME FOR SELLING WHISKY TO WOMEN IS NOTHING IF NOT IRONIC.

Jane Walker will take over her brother Johnny’s whisky label this month — in honor of Women’s History Month, we’re told — a temporary rebranding that’s fueling comic riffs by Stephen Colbert and other cynical types. It might seem innocuous enough — an unsubtle attempt to lure skittish female drinkers to whisky — but there’s a backstory to this relationship that’s worth noting.

The liquor industry was once the most powerful opponent of granting women their civil rights. Jane Walker, in a sense, would have been an anti-suffragist. And over decades, the industry provided much of the “dark money” used to fight

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