Popular Science

With wind farms, bias is in the eye of the beholder

They can be beautiful monuments or ugly eyesores depending on how you feel about clean energy.

a wind farm

Wind beauty is in the eye of the beholder.


The semester kicked off with a one-question pop quiz — hot or not?

Psychologists at the University of Texas asked students in a small class to rate the desirability of their peers. At the start of term, students tended to agree on who was attractive. But, when asked again three months later, their answers diverged. After getting to know their classmates, students gravitated toward people they may have initially overlooked, taking an interest in those they found especially warm, smart, funny or intriguing.

Attraction, the suggest, is subtle and complex, and it can change over time. This insight applies equally to our judgments of are not stable, nor are they universal. Rather, they are constantly shaped by our values, attitudes and beliefs.

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