How This Atlantic Records Matchmaker Creates Pitch-Perfect Partnerships
When it comes to advertising, brands have traditionally needed musicians more than musicians have needed brands. But as the popularity of streaming continues to drive down album sales, more artists are seeking out lucrative campaigns and licensing deals. At Atlantic Records, home to Bruno Mars, Ed Sheeran, Kelly Clarkson, and other stars, EVP of brand partnerships and licensing Camille Hackney helps both sides navigate this new terrain. Here’s what she has learned about blending art with sales.
