The Complex Code In A Potato Chip: Why We Love The Flavors We Do

Much can affect our choice of munchies: gender, age, income and cultural preferences. And our cravings for one of the world's favorite salty snacks — with its myriad flavors — says a lot about us.
Our choice of snacks is influenced by gender, age, income and even cultural flavor preferences. Source: Maanvi Singh

If the recent Lady Doritos furor is anything to go by, then consumers have very strong opinions about how we're meant (or not meant) to eat our chips.

One could make a reasonable argument that comments made by Indra Nooyi, CEO of PepsiCo, which owns the Doritos brand, were insulting. (She suggested that a version of Doritos tailored to women's more dainty snacking habits might be in order.) But a case could also be made that her remarks were inspired by culture, language and research as real as the Twitter users who didn't like them.

After all, snacking is influenced by demographics such as gender, age, income and even cultural flavor preferences. This has never been truer than when examining a global snacking staple — potato chips

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