The Future of College Looks Like the Future of Retail
Updated on April 23, 2018
Online learning has come a long way since the turn of the millennium. It certainly hasn’t displaced traditional colleges, as its biggest proponents said it had the potential to, but it has gained widespread popularity: The number of students in the U.S. enrolled in at least one online course rose from 1.6 million in 2002 to more than 6 million in 2016.
As online learning extends its reach, though, it is starting to run into a major obstacle: There are undeniable advantages, as traditional colleges have long known, to learning in a shared physical space. Recognizing this, some online programs are gradually incorporating elements of the old-school, brick-and-mortar model—just as online retailers such as Bonobos and Warby Parker use relatively small physical outlets to spark sales
