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    Hair Removal Ad Makes Pakistani Women Go 'Wow' — But Not In A Good Way

    The commercial celebrates hairlessness. And it prompted a cricket star to speak out, charging that the ad promotes "body shaming and objectification."
    by Bina Shah Apr 26, 2018 2 minutes
    A still image from the commercial.

    On the face of it, it was just another hair removal ad aimed at women in both Pakistan and India But this ad, like the others, would have slipped by unnoticed were it not for a social media uproar led by none other than Sana Mir, the former captain of the Pakistan women's cricket team.

    First uploaded on the product's YouTube channel on April 5,

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