Los Angeles Times

Steve Lopez: Spanish names, cultural shifts and a lot of LA linguist confusion

LOS ANGELES_At the Blue Butterfly coffee shop on Main Street, two baristas had quick answers when asked how to say El Segundo.

"El Se-gun-dough," said Del Elder.

"El Say-GOON-dough," said Elias Garcia.

To argue his case, Elder pointed to his shirt, which said "The Gundo."

"The gun-dough," he said, enunciating clearly.

"How do you know it's not GOON-dough?" asked Garcia.

Jonathan Hanks, another barista, had his own take.

"I say, 'the gun-dough,' but I say, 'El Say-goon-dough,'" he said.

As you may have heard, the L.A. Times, headquartered in downtown Los Angeles for more than a century, is planning to move to El Segundo. In all the office chatter, I noticed that most of my colleagues said "gun" while others said "goon." Then there's the

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