Frozen Food Fan? As Sales Rise, Studies Show Frozen Produce Is As Healthy As Fresh
The uptick is new after a multi-year sales slump. Among the benefits of frozen produce: it packs as much nutrition as fresh, but with less waste if you don't eat it right away.
Americans are rediscovering the coldest aisle in the supermarket.
According to a new report, sales of frozen foods, including vegetables and prepared foods, are now on the rise following a multi-year slump.
The uptick is new — and modest. But growth "is accelerating as consumers begin to see freezing as a way to preserve food with fewer negatives," concludes a report from RBC Capital Markets.
At a time when two-thirds of Americans say to eat more vegetables, 85 percent of consumers fail to eat the minimum recommended amount. It's "one of the widest disconnects in the world of eating," concludes the RBC report. Perhaps innovations in the frozen aisle could help narrow this divide.
