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Opinion: A focus on cost instead of value threatens the future of personalized medicine

Focusing solely on the cost of new therapies rather than on the value they provide threatens the future of personalized medicine.
Source: Mario Tama/Getty Images

One size fits all never worked as a strategy for the fashion industry. Or the auto, furniture, and most other industries. It shouldn’t be the strategy for medicine either, but unfortunately more often than not it is. And it may stay that way if the focus on cost rather than value precludes the improved health care strategies made possible by personalized medicine.

According to the World Health Organization, an requires “reliable information on which to base decisions and policies.” The evolving field of personalized

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