The New York Times

CORRECTION: Will FIFA Force Russia to Make the World Cup Friendly to LGBT People?

This article originally appeared in The New York Times.

IF FIFA FAILS TO ENFORCE ITS OWN RULES, CORPORATE SPONSORS SHOULD ACT.

FIFA, the governing body of international soccer, had a reputation problem. In 2015, Sepp Blatter, the organization’s president at the time, and other top executives were facing corruption charges and, after awarding the 2018 and 2022 World Cups to Russia and Qatar, a public backlash over those countries’ poor human rights records.

As part of cleaning up its act, FIFA agreed to require minimum human rights standards for countries that apply to host

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